The Start: I did it!

I did it! I mean I’ve done it! I’ve finally done it. I’ve started my own business. I’m setting off on a new adventure, my own venture. Sailing into the unknown. Burst a champagne bottle on my hull, I’m outta here. Bon voyage!

Now that all the oceanic voyage metaphors are out of the way I feel much better. I should probably explain myself. Hi, I’m Evan and this is Charger, my blog. For years I’ve been avoiding starting my own business, largely out of fear.

I thought you had to be insane to want your own business, largely because of all the responsibility that comes with it and the stress. I’m not proud to admit that up until recently, I’ve shirked responsibility like it was my job. When I looked in the mirror, I just never saw myself as that type of guy. I was content to “have a job, instead of being a job” as my father says. More on that later.

And I’m going to have to be that type because I totally filed for an LLC, submitted the payment, put up a website and bam it's real. James Altucher would be so proud of me.

So here are the things I’ve done so far to get my busy-ness off the ground:

  • Made a website
  • Made a logo (designers, you may kill me)
  • Applied for Articles of Organization (in Arizona because that’s where I want my tax money to go because they need it for the kids)
  • Sidenote: Did you know Arizona has approved 22,789 businesses so far this year? It’s on their website, look it up!
  • Meetings meetings meetings
  • Sent three contracts
  • Signed up for G Suite
  • Joined the #yesphx Slack
  • Began listening to Start With Why on Audible

Here’s a list of things I have not done:

  • Mission & Values statement
  • Found the vowels that go in my company name

All kidding aside, I couldn’t be more excited about starting PPLPWRD. My friends, family, and community have been so supportive!

PPLPWRD (pronounced “People Powered”) is a digital marketing service provider. We all know there are good businesses out there who value their people whether those are employees, clients, or vendors. Through search engine optimization, email marketing, social media strategy, and more PPLPWRD aims to support these businesses, helping them to market smarter.

This blog, Charger, is what will power me and my business. As a new entrepreneur, there will be a ton of challenges, insights, and growth. I need to document that growth and share them with others. As a writer, I will need a space for thinking out loud. I need to be writing often, and I also need to keep ahead of the “shoemaker’s children” syndrome. I will do for my brand what I hope to do for many others.

That’s it for now. I hope you’re as excited as I am about the things to come. Here goes literally everything.



Evan Roberts